Food transportation has its own unique challenges. Probably the most critical of those is food safety. It is not enough to simply get the food to the consumer in time: the food must also be fresh. That means arranging its shipping through a temperature-controlled supply chain, or “cold chain”. However, there are many weak links in this chain. Retailers, restaurants and the customers themselves are always at risk from fraud as well as simple equipment failure leading to their food becoming spoiled and unsafe to consume. All parties involved waste money; customers also risk their health, while businesses risk their reputations.
https://zetochain.com/
Everybody loses from cold chain failures. But preventing them is not easy, as one would have to account for the possibility of failure at every step of the way. Zeto has been one of the companies to try and tackle this challenge using IoT sensors and cloud computing to ensure temperature control. But this was not enough. Blockchain technology allows a new angle of attack, allowing foodstuffs and the conditions in which they are kept to be tracked with unprecedented reliability, speed and transparency. Zeto's new product, ZetoChain, is designed to make full use of this new possibility.
How will ZetoChain work?
All participants in the cold chain (from food processors through transport drivers and carriers to retailers) will be able to trace the movement and the condition of their products in real time and throughout the transportation process by using a special mobile app. This will be achieved with the help of existing Zeto real time monitoring systems and a “smart” ZetoLabel, created using a separately sold printer and attached to the product's barcode at the beginning of the chain. The app will be used to register the product on the blockchain and input all the necessary details, including their acceptable temperature and humidity ranges. These conditions will be stored using smart contracts.
The barcode will be scanned upon the product's arrival at a new link in the chain (such as a warehouse or a plane) to confirm its movement. Sensors will record and pass on micro-climate information on the blockchain and use it to update local food safety records. If any problems occur, all relevant users will be notified immediately. A separate app designed for end customers will allow them to check the transportation history of any product shipped with ZetoChain's help they see in a store by scanning their ZetoLabel.
Participation (whether it is checking a product's history or carrying out a delivery) will be rewarded using ZetoTokens (ZETO); additionally, client companies will be able to reward their staff and customers according to their own schemes. While it will be possible for “cold chain” users to acquire the ZetoChain software license and all the necessary hardware and other products and services using fiat currency, they will receive a considerable discount if they used ZETO instead. It will also be possible to use ZETO to acquire market data provided on a voluntary and anonymised basis by the companies.
What are ZetoChain's advantages?
Zeto is an established company in the sphere of high-tech cold chain management. Its product, Zeto Fusion, is already being used by many companies. ZetoChain integrates much of its well-tested software and hardware, while adding blockchain technology into the mix. This is a good solution because it minimises the risk of fraud and ensures that all parties, from producers and retailers to consumers, will be able to have full access to an immutable record of a product's transportation and storage. In addition to the practical benefits, it will also provide all of them with the intangible yet valuable asset of peace of mind.
Zeto's earlier solution attempted to ensure that transportation and storage conditions could be monitored and adjusted at any point. This was very useful, but hardly foolproof. The new approach ensures that if any problems occur, it will be much easier to establish where, when and why they happened, and take measures to avoid it in the future, while also discouraging foul play. The token reward system should further encourage diligence and awareness on the part of both customers and company staff, fostering an ecosystem of food transportation quality control, which would be obviously helpful to the industry as a whole and to Zeto's business model.
https://zetochain.com/
Token sale information
An effective and impactful food shipping solution
Consumer demand for fresh food is always rising. A large part of it has to do with the growth of the world population and the ongoing process of industrialisation. Also important is the increasing sophistication of consumer tastes in many countries. Companies need to deliver more food every year, while being held to ever more exacting standards (understandably so, given the frequent incidents of food poisoning). Their success is critical not only to their own bottom lines but also to the quality of life throughout the world.
Taken together, Zeto's integrated high-tech solution stands to do more than just prevent the waste of food and the consumption of spoiled products. It would also allow businesses to protect themselves from scandals and costly lawsuits, while also saving time and money by removing the need for earlier, less effective methods of food safety control. By taking active and well-considered steps to create an atmosphere of greater reliability and trust in such a vital sphere, ZetoChain offers a valuable service to both the food industry and society in general.
Links:
Website: https://zetochain.com/
WhitePaper: https://bit.ly/2tFJxXt
Telegram: https://t.me/zetochain
Facebook: https://fb.me/zetochain
Twitter: https://twitter.com/zetochain
Medium: https://medium.com/zetochain
ANN: https://bitcointalk.org/index.php?topic=3219785
Author: https://bitcointalk.org/index.php?action=profile;u=980049
Disclaimer
This review by Bonanza Kreep is all opinion and analysis, not investment advice.