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Well-prepared presentations have an outline that follows logically from point to point. They include supporting statements or evidence for their main points so that listeners can easily follow the rationale

Valid research and good writing are essential components of an effective business case. However, creating a document that is easy to read and professional looking can help to ensure that your business

The business-case writers should be members of the project team. They should have an overall understanding of the project, and be able to synthesize all the team's contributions into one document. WHO

The way you write and design your business-case document can influence how it is received by your company's decision makers. BENEFITS OF GOOD WRITING AND DESIGN The way you write and design your business-case

When you are preparing a business case, you must include the information that is relevant to, and will influence, the decision makers. INFLUENCING THE DECISION MAKERS hen you are preparing a business case,

In order to convey your message effectively, it's worth devoting some time to researching the people to whom the case will be presented. THE AUDIENCE AND DECISION MAKERS business case is written to provide

Your organization's corporate strategy is of central importance to a new project. You need to ensure that your proposed project does not go against the company's overall strategic direction. ALIGNING WITH

It is important to research the costs, benefits, assumptions, and constraints associated with a project, and to include your findings in your business case. RESEARCH METHODS t is important to research

Researching a business case involves investigating four key aspects of the project. RESEARCHING THE PROJECT s an example, Naomi is a project manager for Red Rock Mountain Jeep Tours. This is a privately

An effective business case must be well written, interesting, to the point, and able to communicate a message to the reader effectively. EFFECTIVE BUSINESS-CASE WRITING n effective business case must be

When evaluating your business case, company decision makers are interested in how your proposed project intends to reach customers and create sales. MARKETING COMPONENTS OF A BUSINESS CASE hen evaluating

When writing a business case, you should bear in mind its function - what you and the decision maker want the business case to do. THE ELEMENTS OF A BUSINESS CASE business case is a document that defines

When writing a business case, you should bear in mind its function - what you and the decision maker want the business case to do. IDENTIFYING BUSINESS CASE FUNCTIONS A business case gives key decision

It is important that you know when it is appropriate to write a business case, and that you have a clear vision of what you hope to achieve with it. BENEFITS OF WRITING A GOOD BUSINESS CASE eing aware

A business case is a document containing all of the information necessary for an individual, group, or organization to evaluate a proposed project. WRITING A BUSINESS CASE o you know what a business case

The business case should give information about the project team, the people who will be responsible for implementing the project. THE PROJECT TEAM he business case should give information about the project

The financial plan in a business case gives the details of the Benefit-Cost-Risk Analysis. THE FINANCIAL PLAN he financial plan in a business case gives the details of the Benefit/Cost/Risk Analysis. A

The strong>project work plan covers the implementation strategy, which is the plan that covers how the solution to the problem or opportunity will be put into action. THE PROJECT WORK PLAN he project work

A business case document consists of an opening section followed by the main body of the proposal. THE MAIN BODY OF A BUSINESS CASE business case document consists of an opening section followed by the

The objectives of the business case should clearly and precisely describe what the project is expected to deliver. THE BUSINESS CASE OBJECTIVES he objectives of the business case should clearly and precisely