martinhiesboeck

Two years ago nobody talked about blockchain. Now the distributed ledger technology behind cryptocurrencies like bitcoin is suddenly everywhere. Enthusiastic experts predict that in the coming 10 years,

Social media is awesome, not just for private individuals and marketer, but also for authoritarian governments. Authoritarians are usually toppled by surprise, because they were unaware of or underestimated

Originally posted here: For years now "inbound marketing" has been a buzz word. Yet surprisingly, a lot of businesses still don't understand what it is, why it is better for companies and customers

We are all being overwhelmed by social media. Marketers constantly tell us that we have to be present on every platform, all the time -- but nobody bar the biggest brands has the resources for that. It

Over the past months, we have learned to live with fake news, which have been largely limited to articles on fake news sites. "Fake news" aren't really a big problem. Statements can be fact-checked,

One of the most misused corporate management inventions ever, KPIs are hurting businesses in many ways. They paralyze cooperation procedures and plant the seeds of mistrust. They are easy to manipulate

In case you haven’t heard, in the wake of fake news criticism, the founder of Facebook has released a manifesto that outlines the future of Facebook. It is extremely political, idealistic, and downright

For years now "inbound marketing" has been a buzz word around the world. Yet surprisingly, a lot of businesses still don't understand what it is, why it is better for companies and customers

It is 2024. This week, after 8 years of DJT, America will elect a new president. Donald J. Trump has announced that he wants to focus on running his media empire, which his sons have spent the last eight

Whether you are in Tokyo, Taipei, or Singapore, you know that Asia as a whole is lagging behind in the adoption of marketing technology and marketing automation, as much as ten years in certain areas.

Earlier this year I posted my speculations about the thousands of different applications of blockchain technology. ( The main criticism my article received was "where will the computing power come

Every website in America is using A/B testing today. Why? Well, because they know everybody else is doing it too. Oh yeah, and they also read that article on internet saying that you can get +258% conversion

Robots are taking our jobs. Almost everything you can learn in our current education system will be automated soon. Supply chains are in upheaval as production moves closer to the consumer and products

Politicians and bankers still seem to think that low inflation is a temporary problem. It is not. We are quickly moving towards a complete deflation of the economy. Central banks have inflation targets.

When I was a teenager, I came across a book by the recently deceased master of Italian writing, Umberto Eco. "The Name of the Rose" fascinated me so much that I began to study Italian. I discovered

中文版請看 Germany has been bandying about the slogan Industry 4.0 for about 10 years now, yet most people still don't know what it is all about. It is an excellent piece of marketing slang, both extremely