nucleus.vision

Message to the Community I would first extend my thanks to everyone for supporting Nucleus Vision and the team. Dimensions of the global retail sector are rapidly changing as the buying capacity of consumers

Nucleus Vision has launched a private blockchain — the Global Identity and Consent (GIDC) network at Genesis DevCon Nov 2019, Bengaluru, India. The blockchain network gives power to users to control who

From your daily needs and groceries to high fashion clothing and cars, almost everything is available online. So, why do customers still enjoy shopping at a brick and mortar store? It isn’t really for

Nucleus Vision launches an innovative Single Sign-On (SSO) solution (Patent No: 10397787) to enable a secure, hassle-free customer authentication. The solution is unique for being network-agnostic and

Message from the CEO Nucleus Vision has started off the last quarter of the year with significant progress in all aspects of its business. This exhilarating journey wouldn’t be possible without the support

Human intelligence is spending precious time wisely, creating smart machines to buy more time for mankind to do better things. The foundation for the intelligent virtual assistants (IVA), as we call them

It is true that some retail companies are closing stores, but not all of them are choosing a 100% e-commerce store-front. In fact, many brands are opting for small stores in strategic locations to balance

Pop-up stores are temporary shops set up typically for three days to three months with distinct purposes — launching new products, spreading awareness, introducing new partnerships, or to move inventory.

Direct to Consumer marketing, aka DTC, is bringing a paradigm shift in customer engagement in retail. From multinational brands like Nike to unconventional startups like Dollar Shave Club, businesses are

"Scalability, security, and talent hunt are three major challenges to overcome in this emerging industry," - Avinash Pitti, CTO of Nucleus Vision, talks about the company's growth trajectory

Subscription eCommerce is growing rapidly while creating a potential market for multi-million-dollar enterprises. The concept of Subscriptions flourished decades ago, during the time of print magazines

Earnings and the buying power of Gen X customers are relatively higher than that of millennials and Gen Z. However, the future lies with the younger generations. The ever-changing shopping behavior of

Modern-day customers are well-informed and do their research before visiting a store. As the evolution of technology has created multiple platforms to buy, retailers should be omnipresent to flourish.

Brands have become more than just a style statement. “Impossible is nothing” — Adidas, L’oreal’s “Because, you’re worth it”, “Just do it” — Nike, are some taglines that speak volumes of who customers would

Digital technologies have erased all the barriers to information exchange beyond borders, but impediments still exist in the case of monetary transactions. These hurdles in cross-border trade are particularly

Should You Offer Traditional Coupons for Your Customers In 2019? In 1887, Coca-Cola became the first company to get customers hooked via coupons. Eight years later, Coca-Cola had its presence in every

The constant evolution of retail technology is creating a trove of opportunities for new players while making digital transformation imperative for incumbents. The competitive structure of the industry

Whether it’s the right set of songs on a Discover Weekly playlist on Spotify, a TV show or movie you may be interested in on Netflix, or a useful product recommended on Amazon, personalised recommendations

The dashboard gives quick & easy access to key retail metrics in real-time and helps retailers enhance the in-store customer experience. Nucleus Vision has launched a dashboard for brick-and-mortar

“You are the average of the five people you surround yourself with” My father was an entrepreneur, and since a very young age, I knew what it meant to run a business. And the most important part of the