What are your plans for tracking? How will you determine the effectiveness of your ad campaign or the media outlets you use?
IMHO if you want to fund adverts from the BTS reserve pool such as through a worker proposal, you should have a plan to evaluate the effectiveness of your ads and the media outlets you advertise in.
Thanks for taking the initiative. Lots of people think they can get results from their ad-hoc / amateur efforts, but without a plan and good metrics any positive results you might achieve are not very likely to be repeatable or allow you to adjust your campaign based on metrics.
RE: Advertisement proposal for Bitshares (BTS) (Known as The Decentralized Exchange-DEX)