As we take a closer look at the market. One company that makes huge gains once again is NEO. with now +48% within the last 24hours.
image source: https://coinmarketcap.com/currencies/neo/
The last time I was aware of NEO was when it was still named ANTSHARES back in June 2017. Since I ´m a strong proponent of diversification of ones investment portfolio I also got involved with ANTSHARES thinking that if it is spoken of as kind of the ETHEREUM for the chines market I gave it little thought as to whether invest or not.
DISCLAIMER:
That is clearly not a strong/wise investment argument but I fell for it just because it was one of the most present projects in the cryptosphere at that time. I picked up some small amount and also forgetting about it after a while.As I went through my coin inventory yesterday I was quite suprised seeing NEO trading for more than 25$ since it only traded for .20$ at around April 2017.
image source: https://steemit.com/cryptocurrency/@retailtrader/whats-happening-to-antshares-neo
REBRAND REFOCUS REATTRACT INVESTMENTS
I can´t help but feeling reminded of ADIDAS sub youth division ADIDAS NEO that was introduced 2010 to attract teenagers and ultimately to compete with H&M and others. But as it is a new approach to secure and open your market potential and NEO isn´t the first to do it within the cryptosphere since there are many aexamples like XCO->Darkcoin->DASH, BitMonero->Monero. As I noticed that they planned to rename/rebrand themselfes for NEO and I actually think it was a rather good idea since it now sounds more tech-driven than the bug´s life infancy investment vehicle.
What do you think of the latest developments/changes made with NEO?
As of always thank you for reading, commenting and resteeming my content and stay CRYPTUNED!!
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