#ChannelSEM #PaidSearchColumn What happens post-conversion? It’s time we figure it out, together: The PPC industry is shifting its focus on not just what happens after the click, but what happens after

#ChannelSEM #PaidSearchColumn Contextual audience targeting: Pivot your audience strategy from cookies to content: Here are four steps for advertisers and publishers to establish and execute a GDPR-safe,

#ChannelSEM #PaidSearchColumn Learn how to get better returns from Microsoft Ads: To get started, import a successful Google AdWords campaigns, do your research on keywords and optimize your current bids

#ChannelSEM #PaidSearchColumn We must demand a higher standard of quality for online advertising: As an industry, we need to create baseline criteria to combat fraud and support an ad-supported internet.

#ChannelSEM #PaidSearchColumn One-to-one-household marketing requires solving the ‘shareability’ problem: The growing emphasis on one-to-one marketing fails to account for a critical truth – major purchases

#ChannelSEM #PaidSearchColumn Debunking the top 5 stereotypes of programmatic traders: Programmatic traders play an integral role in advertising planning, strategy and execution but there are misconceptions

#ChannelSEM #PaidSearchColumn New customer acquisition vs. retention: 7 best practices for search: Here’s how retailers should map their audience strategy for new-versus-returning customers to search.

#ChannelSEM #PaidSearchColumn Here’s how digital word of mouth and search have converged: Smart companies can shape their reputations and visibility with online word of mouth and careful attention to customer

#ChannelSEM #PaidSearchColumn Leveraging RTB display to engage, nurture and convert audiences through personalization: With an omnichannel campaign focused on key metrics and an optimized bidding structure,

#ChannelSEM #PaidSearchColumn Video on demand’s future requires an ad model built around the experience: In a crowded marketplace, the best VOD ad experience is the one that makes the most impact with