#ChannelSEM #PaidSearchColumn What happens post-conversion? It’s time we figure it out, together: The PPC industry is shifting its focus on not just what happens after the click, but what happens after

#Bing #ChannelSEM If you’re not remarketing keywords, you’re missing out: Targeting methods have moved beyond keywords and SMBs should now be interacting with potential customers alongside their entire

#ChannelSEM #PaidSearchColumn Contextual audience targeting: Pivot your audience strategy from cookies to content: Here are four steps for advertisers and publishers to establish and execute a GDPR-safe,

#ChannelSEM #MarketingStrategiesColumn Déjà vu! CMOs are bringing back always-on marketing: When done correctly, an always-on approach can bring brand relevancy at every stage of the customer lifecycle,

#ChannelSEM #PaidSearchColumn Learn how to get better returns from Microsoft Ads: To get started, import a successful Google AdWords campaigns, do your research on keywords and optimize your current bids

#ChannelSEM #PaidSearchColumn We must demand a higher standard of quality for online advertising: As an industry, we need to create baseline criteria to combat fraud and support an ad-supported internet.

#ChannelSEM #PaidSearchColumn One-to-one-household marketing requires solving the ‘shareability’ problem: The growing emphasis on one-to-one marketing fails to account for a critical truth – major purchases

#ChannelSEM #LocalSearchColumn The time has come to optimize for IRLs rather than URLs: Drive-to-store strategies have reached a tipping point where they can play a significant role in improving performance

#ChannelSEM #PaidSearchColumn Debunking the top 5 stereotypes of programmatic traders: Programmatic traders play an integral role in advertising planning, strategy and execution but there are misconceptions

#ChannelSEM #PaidSearchColumn New customer acquisition vs. retention: 7 best practices for search: Here’s how retailers should map their audience strategy for new-versus-returning customers to search.

#ChannelSEM #PaidSearchColumn Here’s how digital word of mouth and search have converged: Smart companies can shape their reputations and visibility with online word of mouth and careful attention to customer

#ChannelSEM #ContentMarketingColumn Window shopping 2.0: How visual search is revolutionizing digital fashion retail: Brands who stand out are paying careful attention to image size and file type along

#Amazon #ChannelSEM 4 stats on what wins on Amazon vs. Walmart: Marketers can gain a meaningful advantage over competitors by taking a retailer-specific approach on particular product page elements. The

#ChannelSEM #Google A case study for delivering performance in a mature Google Ads account: Over the course of a year, 80 experiments tested a wide array of features (like responsive ads, target CPA bidding

#ChannelSEM #PaidSearchColumn Leveraging RTB display to engage, nurture and convert audiences through personalization: With an omnichannel campaign focused on key metrics and an optimized bidding structure,

#Amazon #ChannelSEM 3 ways consumer shopping is changing in 2019: Consumers shopping on Amazon, and other online retailers, want more information on product pages, including multiple photos and videos.

#ChannelSEM #DesignUsabilityConversionColumn What are marketers’ options for handling ad blockers?: Revisit your revenue model to creatively adapt to users who are increasingly embracing ad blockers. It's

#ChannelSEM #PaidSearchColumn Video on demand’s future requires an ad model built around the experience: In a crowded marketplace, the best VOD ad experience is the one that makes the most impact with

#ChannelSEM #Google The Most Critical Google Ads (AdWords) Trends of 2019 | External Link : The Most Critical Google Ads (AdWords) Trends of 2019 - Marketing Land Marketing Land is a daily, must-read site

#ChannelSEM #ColumnPaidSearch 6 tactics for PPC marketers to save time, reduce stress and improve performance | External Link : 6 tactics for PPC marketers to save time, reduce stress and improve performance