I'm glad that you are attentive in responding and clarifying any doubts🤗
It's interesting; I like the idea of payments in HBD, and I find it fair, as long as the payment is based on hours and equivalent to the actual cost, just like yours, since all work has value.
On another note, I asked about the specialists because you mentioned them in the plural, as if they were already involved—or maybe I interpreted it that way. "Specialist" is a strong word, and I imagine that if proof of experience and some form of verification were requested, you would be able to provide it—not just for Enrique, even though we know him, but also for future "specialists" in marketing.
I have heard and read about NSM as a performance indicator. However, my question or doubt remains unanswered, and it intrigues me even more after reading this. What would happen if the indicator shows that the performance was not as expected?
Would this proposal be something like a "trial and error" approach? It’s interesting considering the amount that has been requested 🤔. That really catches my attention, especially when you mention experimentation in the context of the Growth Hacking strategy.
As marketing specialists, we also need to assess potential failures, and that is true. We know they can happen, and it's not just a matter of saying, "they might happen," and leaving it at that. That’s why it’s important to have an action plan in case they do occur. Hopefully, everything will be a success here. However, realistically speaking, with the current market prices, it's somewhat challenging—but not impossible.
That brings me back to my original question: What would happen if this strategy or proposal does not yield results? The funds would already have been used, and work would have been done, but without the expected outcomes (this is just an example; I’m not saying it will happen). Or perhaps, will you first conduct tests and, once you see that it works, present a detailed proposal to seek approval from the Community?
RE: Digital marketing proposal for Hive – LATAM region