Thank you for your interest and questions! We understand that the community is looking for transparency and assurances about the effectiveness of this marketing strategy. Below, we answer each key point:
Who are the marketers?
We currently have enrique89 as our lead marketing specialist, and we are in the process of looking for another specialist for specific activities.
How will Hivers be paid? Incentives will be direct in HBD for work done. It is not a voting system, as this could lead to inequity and lack of predictability in payments; it is also not a salary. Instead, we focus on compensation for measurable contributions.
What guarantees that this marketing strategy will work?
There is no absolute guarantee in user acquisition and retention strategies. However, we are applying a metrics-based approach (North Star Metric) and controlled experimentation (Growth Hacking). The key will be to continuously measure, learn, and adjust to optimize the effectiveness of the budget in the long term.
On user retention
We recognize that retention is a challenge and that factors such as token price can influence user retention. As such, we are structuring strategies that go beyond initial acquisition, including community, education, and sustainable use cases within the Hive ecosystem.
Once we complete the Research and North Star Metric phase, we will share a detailed plan with specific strategies to optimize investment and maximize results.
We appreciate the concerns raised and are open to continuing the conversation.
RE: Digital marketing proposal for Hive – LATAM region