Are you willing to bite?
When I ask you this question, I'm obviously talking about "Clickbait" titles that are used all over the internet. Although some may find the term clickbait somewhat negative as usually these are used to deceive or mislead someone to click on the link only to find out that the article they are reading has nothing to do with the title. But we can also think of catchy titles and play with words without being dishonest to grab the readers' attention. This goes for our Hive content as well as Listnerds emails. I will give you my point of view on the matter in this guide.
Nobody is looking for a boring read
So unless you are called Nobody, it's best to provide something that gets the reader excited, interested, happy or at least moves them. Whatever it is you're writing about, it should trigger a reaction may that be good or bad, that's up to you. Everyone loves writing a good rant from time to time so no judgement here about triggering anything else than positive vibes. But at least make it interesting, you can rant your heart out while still adding a funny touch to your writing or laugh it off using certain words. It will not only help you to keep your reader's attention, but also help you shake things off a bit, that's a double, right?
Catchy titles for all my content
For as long as I can remember, I've always tried to think of a catchy title for all my online content. Of course, I fail miserably at this sometimes as well. May it be due to lack of inspiration or due to the topic I'm writing about, either way, sometimes I feel bummed for not providing a catchy title that people want to click. The good thing is, that I'm fully aware of it whenever this is the case as I think about my titles carefully. I also expect them to have fewer readers and upvotes.
The "Aha-moment"
Sometimes a silly conversation can lead to a catchy title that pops into my head, inspiring me to write a blog. But usually, the title comes to mind while I'm writing my content. You could say that I'm letting the content decide what the title should be. And usually I find a way to play with the words a bit to make it look funny or catchy or at least grab your attention so that you want to read more.
Listnerds email titles
I know many affiliate marketers have a way of presenting their titles and content. I get it, if this is what you've done for decades and it "worked" for you, I understand you see no reason to change. BUT, what if I tell you that you can grab even more people's attention and get more sales / eyes / votes coming from your Listnerds email? Isn't that even better and worth the try? I bet that if you change your ways just a bit, you will see even better results. Plenty of old school marketers that have now arrived at Hive have seen the awesome results when they adapt a bit of "Hive etiquette" in their emails.
Hive Etiquette? What's that?
I joined Listnerds without having any experience in the field of email marketing / affiliate marketing, and therefore I look at the industry with different eyes. You'd think that I would fail miserably not knowing what the heck I'm doing, and yet, I've not failed. On the contrary, I've achieved awesome results so far and that wasn't because I read into the "rules and laws" of the industry but more so because I kept doing my thing, I stayed true to myself and what I believe in.
I have a certain Hive etiquette that I apply when publishing content on Hive and that's because I believe that this works. I don't rush my content but think about it and probably spend way more time than many other users on it before I publish. I also take into account what I've learned during my years on Hive, what is considered low quality content and therefore what I ignore or would never respond to.
You could say that the first days on Listnerds, quite a few emails checked the boxes for content that I'd ignore no matter what's written on the page where the link directs me to. I'd simply perform a task: open mail, click on link, wait a few seconds and ignore or if it was horrible, even downvote it. You see where I'm going to? This person would never sell me anything, I'd simply open the email to receive mail tokens myself. Nothing more, nothing less.
My expectations of quality emails
Coming from Hive, and having a certain opinion on what's considered good content, I probably have a different opinion on that than the average marketer that has been in this industry forever and is there for the sales, building lists etc. That person might very well consider my blogs not useful, which is their good right. Personally, I don't necessarily look at the topic of the content, but more so if the author made an effort to make the content look appealing and/or added a personal touch to it rather than sending out the same email over and over again with actually nothing more to add than 100 other marketers trying to sell something else to me.
I look for personality, and even if we are 30 years apart age-wise, or live on the other side of the world, and have totally different interests, you can still grab my attention and my upvote. Just show me why you're sharing something, not just share it and hoping I click. I need more, and that may be a little bit of Hive etiquette where we're expected to share more than just a random picture (even if it's a good one!).
First impressions matter
And what's the first impression you get of someone in the email marketing industry? Right! The title! That's the very first thing you will see before you even opened it. Somehow your subconscious will register this title, no matter what you write in the email, having a catchy title will really help you catch more people's attention. Even if you're not the best writer or salesmen, at least try to make that one line look right. I promise you, this will pay off.
Let me know in a comment if you pay attention to your email titles or not. I'm curious!
And if you haven't signed up for Listnerds yet, please use my referral link and join my team. There's one spot left before I do a HivePunk raffle within my team members!
More Listnerds Content
- Listnerds Newbies Guide - Evaluating the first month
- Listnerds Newbies Guide - What's a Click-Through Rate? (CTR)
- Listnerds Newbies Guide - Let's talk about Solo mail
- Listnerds Newbies Guide - How to get your email verified
- Listnerds Newbies Guide - Let's talk about (E)MAIL
- Listnerds - Reviewing The First 2 Weeks
- Listnerds Newbies Guide - Earning Listnerds Tokens
- Listnerds Newbies Guide - Staking CTP Increases Your Voting Power
- Listnerds Newbies Guide - Start earning in a few simple steps
- Join My Listnerds Team To Win A Free Hive Punk
- ListNerds Newbie's Guide - How-To Stake CTP On ListNerds.com
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