#APosttoMarTechToday #ChannelMartechAnalyticsData The latest WiFi-marketing tactic? Chatbot-enabled surveys on WiFi sign-on pages: ChatConnect is designed for hospitality and tourism destinations. The

#AFromMTT #ChannelMartechAnalyticsData SAP announces secure, scalable business-to-business solutions for marketers: Software and technology provider SAP announced the launch of a new B2B software-as-a-service

#AFromMTT #ChannelMartechAnalyticsData IAB Europe releases new GDPR consent framework for comment: The Transparency & Consent Framework v2.0 comes amid an ever-changing ecosystem of privacy regulations,

#AFromMTT #ChannelMartechAnalyticsData Salesforce Summer ’19 release preps for Lightning migration: What you need to know: New features are designed to improve productivity and strengthen customer journey

#AFromMTT #ChannelMartechAnalyticsData Collection of tech companies support changes to CA privacy act that bring it closer to GDPR: Proposed changes include moving from an opt-out to an opt-in consent

#AFromMTT #ChannelMartechAnalyticsData Salesforce will acquire for $300 million: Salesforce announces $300 million acquisition of . The deal could drastically redefine the… | External Link : Salesforce.org

#AnalyticsMarketingColumn #ChannelMartechAnalyticsData AI-powered surveys: Hyped or helpful?: Some wonder if AI-powered surveys are over-hyped vaporware that legitimizes bad science. Here's how they really

#AFromMTT #ChannelMartechAnalyticsData What Stackie winner Airstream learned from communing with its stack: The iconic camper company said analysis of the technology helped them see common goals and key

#AFromMTT #ChannelMartechAnalyticsData 3 methods to test your email segmentation and increase conversions: In our hyperconnected email landscape, the right audience segmentation can make or break your

#AFromMTT #ChannelMartechAnalyticsData Gartner CMO Spend Survey: 29 percent of 2018 marketing budget allocated to marketing technology: Martech is now the single most significant area of investment for

#AnalyticsMarketingColumn #ChannelMartechAnalyticsData Are your A/B tests just junk science?: Here are six lessons for marketers from the “Replication Crisis” in the sciences to keep in mind as you design

#AnalyticsMarketingColumn #ChannelMartechAnalyticsData Martech can deliver personalized consumer experiences, but humans are still required: The human component of marketing remains as important as ever

#AFromMTT #ChannelMartechAnalyticsData Marketers less concerned about data tech, IAB annual report finds: The ‘Outlook for Data 2019’ survey finds that internal talent for data management remains a challenge.

#APosttoMarTechToday #ChannelMartechAnalyticsData Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic is built’: The trade group denies that real-time bidding is

#AFromMTT #ChannelMartechAnalyticsData Singular can now track ROI across channels, with deterministic attribution: Its new solution extends the intelligence platform’s ability to see customer journeys

#AFromMTT #ChannelMartechAnalyticsData Kochava launches deterministic attribution for mobile web: The attribution firm is now matching its mobile web cookies to its mobile device IDs, to definitively track

#AnalyticsMarketingColumn #ChannelMartechAnalyticsData Identity management investment can pay off, here’s how: Marketers must examine how people-based IDs differ and how quality impacts identity through

#AnalyticsMarketingColumn #ChannelMartechAnalyticsData The in-housing trend is all about data: In 2019, we’ll see more brands increasingly turn to digital ad agencies and tech consultants nimble enough

#AnalyticsMarketingColumn #ChannelMartechAnalyticsData Cross-domain analytics tracking: Why you may not need it | External Link : Cross-domain analytics tracking: Why you may not need it - Marketing Land

#AnalyticsMarketingColumn #ChannelMartechAnalyticsData Case study: A tale of two insights and why they are not all created equal | External Link : Case study: A tale of two insights and why they are not