BookBabble #63: "The 12 Week Year" by Brian P. Moran & Michael Lenn...

"Get more done in 12 weeks than others do in 12 months"

This is a book that popped up on my radar when I was posting some book Threads and is an intriguing concept. Not completely new, but one that's distilled into book form and expanded upon.

That being treating each 12 weeks like a year. Many people may operate in 3 month increments anyway (as part of a wider picture) but this is going a step further and actually treating that 12 weeks/3 months as literally a year in itself, and you get 4 of those in a regular year.

That time pressure and organisation helps to get more things done and maintain more focus. Short enough to not be too far in the future and able to see tangible results, but a long enough period for plenty to get achieved.

I was about to buy the book on Kindle which was a bit more expensive than the norm so I held off. Meanwhile I came across the audio on YouTube and worked my way through that. I probably will get the book too and go through the text, but the concepts are quite clear and we'll go through that today.

Written by Brian Moran and Michael Lennington and as alluded to above, presents a strategy for achieving more in 12 weeks than most people do in 12 months. The idea being to shift from an annual goal-setting mindset to a shorter, more focused 12-week timeline.

Doing things this way will help to improve focus, increase productivity and lead to better results as you have that constant urgency and accountability.

As I didn't read the text version I haven't got any quotes (nor did I jot any down) so I won't have any here which I normally base the centre of the article on. But let's jump into the principles…

Source

The 12 Week Principles

Condense the timeframe

Instead of planning for a year, break your year into 12-week chunks. This creates a sense of urgency and helps maintain focus.

Have a clear vision

Define a clear picture for what you want to achieve over the next 12 weeks. The book advocates using the SMART goal-setting method… that being Specific, Measurable, Achievable, Relevant, and Time-bound.

Plan each week

Break down your 12 week goals into weekly goals and actions. Every week, plan the specific day to day tasks that will move you closer to your objectives.

What's the score?

What gets measured gets managed. Track your progress consistently and diligently. Use a simple system to measure your performance against your goals. This could be an actual scorecard or some other method of tracking using spreadsheets, apps or just writing it down to reflect on.

Take account

Knowing you have to check in and get certain things done in particular timeframes means you're more likely to do it, and do it better. Share your goals and progress with an accountability partner, group or coach (whether that be a formal one or something less so). This could be a mentor, colleague, friend, online community etc. This all helps keep you on track, as well as get ongoing feedback.

Focus on the head domino

The domino analogy was used in the book The ONE Thing, and this is treading a similar path. Identify the core activities (lead measures) that will have the most impact on your goals. Focus on these key actions rather than getting distracted by less important tasks, known as lag measures. There are physical exercises that have the most impact on the entire body, and we're using that principle here.

Adapt & Grow

It was Darwin (allegedly) who pointed out that it's not the strongest nor the most intelligent species that survive… but those most adaptable to change. Now humans are adaptation machines, if they tap into and embrace that possibility.

Be willing and flexible to adjust your approach based on what you learn along the way. Regularly review your progress, learn from any setbacks and you'll be well on your way. And don't forget to celebrate your successes!

Speech from one of the authors, Brian Moran - source

The 12 Week Application

Get clear!

You need clarity on what you want to achieve and set definite, specific goals around that. Leave nothing to chance or wishy-washy vague desires. Make them measurable and aligned with your long-term vision.

Break them down

Divide your 12 week goals into smaller, manageable tasks. Create weekly plans that outline exactly what you need to do each week to reach your them. This brings it down to the activities that head towards reaching them.

Embrace routine

Schedule regular planning sessions to review your progress, what you've done and what you need to do. Adjust to taste if needed, and set priorities for the upcoming week.

Keep score

Develop a simple system for tracking your performance. As mentioned earlier, this could be any method that works for you, just make sure you use it and reflect on it.

Accountability partner/s

Now you need to find that person or people that can help hold you accountable. Share your goals, progress and results with them, whether that be in a professional or more casual sense.

Maintain focus & avoid distraction

Keep your mind on your key priorities. Be ruthless about saying no to tasks that don't align with your 12 week goals and know that there's a place for other important things when scheduled outside of this plan.

Review and adjust

Keep going back and checking on your progress, see how well you've performed and make those tweaks as necessary.

Rinse & repeat

After completing a 12 week cycle, start again with new goals. Continuously applying this method will help you achieve more in less time and make steady progress towards your long-term vision.

Video review by Read And Grow

Thanks Brian & Michael! Anything Else?

That about sums it all up. You can probably explain the concept and apply it through a paragraph, but where's the fun in that? It's not just a case of understanding it intellectually but having these ideas reinforced and giving us a roadmap to follow.

As mentioned in the intro, I listened to the audio rather than read the text, so I think it's worth reading the book although that depends on your preferred method and the situation.

I like the overall idea and it definitely helps in planning as your focus shifts into a way that may work better for most of us. Too often we're dangling and drifting, and this keeps us on task, and we also know we can go after another goal when this 12 weeks is over so it's not too far away or discarded completely.

Worth a read, and worth experimenting with!

Thread:
@adambarratt/re-leothreads-2ovxelqyb

First image my own, other images and videos linked to source

BookBabble #63: "The 12 Week Year" by Brian P. Moran & Michael Lennington

The 12 Week Principles

The 12 Week Application

Thanks Brian & Michael! Anything Else?